As the Baby Boomers retire and the young Millennials, also known as Generation Y, enter the workforce, this massive demographic shift is causing big problems for even the most successful companies. These Millennials are highly sought-after for their technological savvy, energetic work ethos, and young, hip attitude that can help companies connect with young consumers.

But all is not well. Many companies are able to recruit Millennial workers effectively, but end up alienating and losing them shortly thereafter. Despite their good qualities, the Millennials don't always share the traditional values of Boomers, with whom they often come into conflict. Disenchanted, many Millennials give up and look for opportunities outside the corporate world. This high turnover rate among the young-who must be recruited, trained, and then replaced-is costing companies billions of dollars every year.

If your company is struggling to hang on to young workers, Keeping the Millennials offers sage advice and smart strategies for building a workplace that welcomes employees of every generation. It explains how to lower turnover rates and the high costs that accompany them and suggests effective policies for attracting and retaining young workers. You'll learn where and how to find energetic twenty-somethings; the big mistakes that could brand your company as a bad place for young professionals; the most common complaints the generations direct at each other; and the top ten things you can do to make your company a place where young people want to stay and build a career.

Today, you can't afford to let generational differences stand in the way of getting things done. Nor can you afford to alienateone generation by favoring another. Happy employee-of every generation-lead to happy customers. If you want to keep your business stocked with young, fresh, talented people-and dramatically cut your turnover costs in the process-Keeping the Millennials shows you how to turn conflict into collaboration, productivity, and business success.

Acknowledgments.
  1 A Generational Battle Ahead.
  2 A Workforce to Reckon With.
  3 Attracting Millennials . . . The “Cool Factor”.
  4 Those Other Children of Boomers . . . Generation X.
  5 Creating a Millennial-Friendly Culture.
  6 Managing Millennials.
  7 Millennial or Boomer?
  8 Preparing Millennials to Lead.
  9 R U Communicating with Millennials?
10 Marketing to Millennials.
11 Where to Start?
Notes.
About the Authors.
Index.